• 28 February 2025
• Amy at pirkx
• 4 minutes read

International Women Day 2025

It’s International Women’s Day! Let’s take this time to recognise the achievements of women around the world and push for greater gender equality

At pirkx, we’re all about celebrating, empowering, and accelerating action for a more equal world. And what better way to do that than by shining a light on our very own Stella Smith, our inspiring female CEO. 

Shattering Barriers in Leadership

As a female founder and CEO, Stella has shattered barriers in an industry where leadership roles have historically been male-dominated. Her vision for affordable and accessible wellbeing benefits for all has transformed pirkx into a purpose-driven company that makes a real difference in people’s lives. More than that, her success serves as a beacon of inspiration for women aspiring to leadership roles in all industries.

The Reality of Gender Inequality 

Women continue to face challenges when it comes to career progression, with only 9% of CEO positions in the UK’s largest listed companies. But leaders like Stella prove that change is not only possible—it’s happening. Through her determination, passion, and commitment to innovation, she paves the way for the next generation of female entrepreneurs and business leaders.

Accelerating Action for Equality

This year’s International Women’s Day theme, #AccelerateAction, calls on us all to push for progress. We’re committed to creating a culture of inclusivity, where women feel supported, valued, and empowered to succeed. By celebrating leaders like Stella and advocating for greater representation, we take meaningful steps toward a more equitable future. Let’s use this day to champion the incredible contributions of women globally. 

Happy International Women’s Day from all of us at pirkx! 
 

• Amy
• Marketing