PECRO Week Three - Crafting a Compelling EVP

  • 1 March 2024
  • Nici Jupp at pirkx
  • 3 minutes read

PECRO Week Three - Crafting a Compelling EVP

According to recent research by Gettsbury College, the average person will spend 90,000 hours at work over a lifetime. With numbers like this, it’s no wonder that most prospective employees are likely to stop and think before saying yes, a job offer.

That’s where an EVP comes into play. An employer's EVP, or Employee value proposition, is a promise to their employees.  Much more than a mere tagline or a set of benefits, an EVP encapsulates the essence of what makes a company unique, compelling, and totally irresistible to prospective candidate, and today we’re delving into crafting a great EVP and explore why it's so important for recruitment and talent acquisition success.

So, what is an EVP?

At its core, an EVP is the promise a company makes to its employees. It encompasses the tangible and intangible benefits of working for an organisation, including compensation, benefits, career development opportunities, company culture, and work-life balance. However, a compelling EVP goes beyond the basics; it reflects a business's values, mission, and vision, resonating deeply with both current employees and potential recruits.

How to Craft a Compelling EVP

Define Your Identity: Before penning down your EVP, introspect and define what sets your organisation apart. Reflect on your culture, values, and mission. What makes your workplace special? What do you offer that others don't? This introspection forms the bedrock of your EVP.

Engage Your Employees: Your employees are your best ambassadors. Conduct surveys, focus groups, or interviews to gather insights from your workforce. What do they love about working for your company? What keeps them motivated? Their perspectives provide invaluable input for shaping your EVP.

Be Authentic: Authenticity is non-negotiable. Your EVP should accurately reflect the employee experience at your organisation. Avoid embellishments or false promises, as they can erode trust and tarnish your employer brand.

Communicate Clearly: Once you've distilled your EVP, communicate it clearly and consistently across all touchpoints. From your career site to social media channels, ensure that potential candidates encounter your EVP at every stage of the recruitment process.

The Importance of EVP in Recruitment and Talent Acquisition

In a competitive job market, a strong EVP serves as a powerful magnet, attracting the right talent who resonate with your company's values and offerings. It differentiates your organisation from competitors, making you the employer of choice for high-caliber candidates.

A compelling EVP not only draws candidates in but also fosters employee engagement and retention. When employees feel valued, fulfilled, and aligned with the organisation's purpose, they are more likely to stay loyal and contribute to its success. Your EVP is the cornerstone of your employer brand. A well-crafted EVP not only attracts talent but also enhances your reputation as an employer of choice, amplifying your employer brand and positioning your organisation for long-term success.

A great EVP is not just a recruitment tool; it's a strategic imperative for organisations seeking to thrive in today's competitive talent landscape. By authentically articulating what makes your organisation unique and compelling, you can attract the right talent, drive employee engagement, and build a resilient employer brand that stands the test of time.

  • Nici Jupp
  • Recruitment Superstar

Finding the Right Fit - Strategies for Strategic Talent Acquisition

Talent acquisition is more than just filling positions. It's about finding...

  • 15 March 2024
  • Nici Jupp at pirkx

Your Recruitment Communication Checklist

In recruitment, effective communication can make or break your chances of...

  • 8 March 2024
  • Nici Jupp at pirkx

Envisioning Wellbeing - 5 Daily Habits for Healthy Eyes

With the hustle and bustle of daily life it can become all too easy to...

  • 29 February 2024
  • Aggie at pirkx at pirkx

The Role of Planning in Talent Acquisition

When recruiting, it can be easy to quickly jump in feet first. To think about...

  • 16 February 2024
  • Nici Jupp at pirkx

Unlocking Talent With Our Latest Brand Ambassador

We are delighted to announce our newest Brand Ambassador with the fabulous...

  • 9 February 2024
  • Nici Jupp x pirkx at pirkx

Easing the Transition - HR Strategies for a Smooth Return to Work After the Festive Break

As the ever-enticing festive break draws near, it is essential for businesses...

  • 22 December 2023
  • HR Katie x pirkx at pirkx

A Nightmare Before Christmas - HR Tips For December

With Christmas jumper days starting and office party outfits being picked it...

  • 8 December 2023
  • HR Katie X pirkx at pirkx

Making your Business the Place to Be - Attracting and Retaining Talent as an SME

When you’re competing with canteens and gym memberships, figuring out how to...

  • 1 December 2023
  • HR Katie and pirkx at pirkx

Workplace Gymnastics - Flexible and Hybrid Working as an SME

If you had told yourself five years ago that choosing the ideal Zoom...

  • 24 November 2023
  • HR Katie at pirkx

Getting HR Confident - HR Katie and pirkx

We all know that for businesses, team member’s wellbeing is vital to success....

  • 17 November 2023
  • Aggie at pirkx

The Importance of Protecting the Planet and Prioritising Human Health and Wellbeing

The health of the planet is intimately connected with the health of humans....

  • 10 October 2023
  • Aggie at pirkx

Scans made simple

  Here at Team pirkx we are always looking for new ways to help you to...

  • 1 September 2023
  • Aggie at pirkx

Putting the Brollies Back Up - Making the Most of the End of British Summer

  As this year’s summer season comes to a close, it’s important to...

  • 24 August 2023
  • Aggie at pirkx

pirkx Partners with the Society of Virtual Assistants

At pirkx, we've always believed that all workers should have the ability to...

  • 17 August 2023
  • Aggie at pirkx

Revolutionise workplace wellbeing with pirkx - flexibility and affordability

Welcome to the pirkx blog, a place where we're excited to connect with you on...

  • 14 July 2023
  • Alan Purnell at pirkx

Cut School Uniform Costs

For all parents across the UK, the cost of school uniform can be a...

  • 7 July 2023
  • Aggie at pirkx

Prioritising Contract Worker Mental Wellbeing

Mental health affects individuals within all professional fields. However,...

  • 7 June 2023
  • Aggie at pirkx

Embracing Mental Health Awareness Week - Overcoming Anxiety

May 15th to 21st marks Mental Health Awareness Week here in the UK and this...

  • 19 May 2023
  • Alan Purnell at pirkx

87 Percent - The Power of Mental Fitness

Mental fitness is the ability to cope with life’s challenges and bounce back...

  • 24 April 2023
  • Alan Purnell at pirkx

Freelancers you could get work perks - read this

What if you had work perks as a freelancer working anywhere in the world? Now...

  • 22 March 2023
  • Naida Allen at pirkx

Our sponsorship of the National Hair & Beauty Federation’s Top 100 Influencers

Last night I had the honour of attending the National Hair & Beauty...

  • 15 November 2022
  • Stella Smith at pirkx

A very proud day for me and my team at pirkx

I am so pleased to announce that we have raised £3 million in a pre-Series A...

  • 14 June 2022
  • Stella Smith at pirkx

The New Era of Employment: The Gig Economy

  The last year has put a microscopic focus on the way companies, and...

  • 12 May 2021
  • Matthew Lowman at pirkx

Creating Uplifting Workplace Environments

The pace of technological change, always-on culture and change in consumer...

  • 30 March 2021
  • Petra Velzeboer at pirkx

Can my food intake boost my immunity to fight illness?

What to eat to reduce your chance of becoming ill   A healthy gut...

  • 30 March 2021
  • Dr Natalie Mitchell at pirkx

Open up

Now you can keep pirkx wherever you go, so you never miss the best deal and you’re always comforted by the services you value.

Open up to a world of benefits and resources.